How to optimise google my business for e-commerce business?
Google My Business Marketing for e-commerce stores can be challenging. But Can I create a Google My Business profile for an eCommerce store if it doesn’t have a physical location?
Yes, there are some options in creating Google Business Profile in E-commerce
If your e-commerce store offers delivery in local areas or services in person like consultations, local pickups you can list it as service area business without showing your business address in google my business listing.
If your online business has a local presence like warhorse, showroom, office you can also create a gmb listing
If none of these apply to your online business there is still a possibility to list your e-commerce store on google my business.
You can rent an online address and create your GMB listing
How to optimize Google Business Profile for online Business?
1. Complete your e-commerce store / online business listing fully.
Choose the most relevant categories for your online business. You can choose Primary and additional categories which are relevant for your business
Fill out all fields such as your business name, phone number, website url, etc.
Include the most important keywords associated with your online business category
Make sure your business description includes important keywords naturally, describing what you offer and who you serve.
2. Add photos of your online business products
In description include as many keywords as you can
Examples: fast delivery (city), delivery for (product), best (product) in (country)(city),
3. Regulary post about you online business in GMB post section
Include as many keywords as you can in descriptions
In posts you can write updates about your online business
4. Use Google Q&A
Include questions that your customers could potentially ask
Include as many keywords as you can.
5. Ask your customers to leave a review and respond to them.
Google loves opinions from local specialists, especially with photos. For e-commerce it can be photo of product or package
6. Update your business informations regularly
Google loves and needs informations, the more the better, the more accurate and updated the better.
7. Build citations
You can list your business on e-commerce sites such as shopify, bigcommerce, Etsy, product hunt,
8. Track performance and track progress in gmb analytics
9. Use the services of a digital marketing agency for your eCommerce business
Sometimes it’s better to use services of specialists such as DigiTrust.
Digital agencies offer a full suite of services, from SEO and content creation to paid advertising, social media management, and website development. This allows you to have a comprehensive digital marketing strategy under one roof.
They can craft a tailored marketing plan that aligns with your eCommerce goals, ensuring that all aspects of your online presence work together to drive growth.
